The Client: Carson Dunlop is a home inspection company based in Toronto, Canada.

The Vision: To add a marketing module to Carson Dunlop’s Home Study System, North America’s foremost home inspection training program. Until now, the training program was missing a crucial part of the package. Students who completed the original course were technically qualified to conduct inspections, but they had little direction in terms of starting and growing a business. The Marketing Module provided the missing piece, completing the training package.

Description: CLARUS GROUP wrote a 380-page marketing course on behalf of Carson Dunlop. This course will be delivered as a distance-learning/paper-based course.

Target: The course was developed to train home inspectors how to start and grow their business.

Goal for Carson Dunlop:

• To generate revenues from sales of the module
• To train home inspectors and other entrepreneurs to market their companies more effectively