The Client: Pillar to Post® Inc. is a large North American franchise of building inspections.

The Vision: To provide a newsletter for real estate professionals that offers simple tips on technical house-related issues.

Strategy: CLARUS GROUP specializes in marketing through education. The newsletters provide useful tips to real estate professionals, helping them better serve their clients. The newsletter also gives Pillar to Post® Inc. great exposure.

CLARUS GROUP writes these newsletters on behalf of Pillar to Post® Inc., ensuring their corporate style and tone are maintained.

Description: The newsletters include useful technical articles that address single, compelling topics. Each newsletter also includes a general interest article.

Target: These newsletters are delivered to real estate professionals.

Purpose: To provide practical information that real estate professionals can use themselves or pass on to their clients.

Goal for Pillar to Post® Inc.: To gain exposure through educational marketing.

Goal for real estate professionals: With an augmented knowledge base, real estate professionals can serve their clients better.