The Client: Pillar to Post® Inc. is a large North American franchise of building inspections.

The Vision: To offer real estate professionals courses to help increase agents’ knowledge of house systems. The courses also give Pillar to Post® Inc great exposure.

Strategy: CLARUS GROUP specializes in marketing through education. Our courses offer useful, relevant information while giving our client’s product or service maximum exposure.

Description: The REALTOR® Education Program is PowerPoint-driven series of courses that furnish real estate professionals with an understanding of fundamental technical house issues.

Target: The REALTOR® Education Program is targeted to real estate professionals.

Purpose: To provide practical information that real estate professionals can use themselves or pass on to their clients.

Goal for Pillar to Post® Inc.: To gain exposure through educational marketing.

Goal for real estate professionals:

• To gain continuing education credits.
• With an augmented knowledge base, real estate professionals can serve their clients better.